What this is
Route design, venue economics, promoter terms and tour brand partners. A tour routed badly loses money even when every show sells.
What you get
Where it sits
Tour architecture, festival programming and private stage strategy.
How we work on it
Live is where most Indian performers actually earn. Tour architecture, festival programming, private stages and corporate bookings each have different economics, different risk and different reputational consequences, and they are usually managed by whoever answered the phone.
Route, venues, capacity, pricing and settlement terms.
Performance agreements, rider, recording rights and payment protection.
Tour sponsorship, content rights and merchandise.
Advance, production coordination and post-tour settlement review.
Frequently asked
No. We advise the artist and structure the terms. Promotion and ticketing stay with promoters and platforms.
By audience, location, set length, exclusivity and how much notice there is. The last factor moves price more than most artists realise.
Advance percentages, escrow where warranted, and clear cancellation terms. Most disputes in this market are payment disputes.
Also in Live & Touring
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