What this is

Line-up curation, sponsor stacking and multi-city festival IP. Billing position is a negotiated commercial asset, not a courtesy.

What it looks like in practice

  • Billing, slot and stage negotiation
  • Set length and production rider terms
  • Festival relationship building across seasons
  • Own festival IP development where warranted

What you get

Deliverables, stated up front.

Included in scope

  • Festival negotiation support
  • Rider and production terms
  • Relationship and calendar plan
  • IP development assessment

Where it sits

Part of Live & Touring.

Tour architecture, festival programming and private stage strategy.

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How we work on it

Inside Live & Touring.

Live is where most Indian performers actually earn. Tour architecture, festival programming, private stages and corporate bookings each have different economics, different risk and different reputational consequences, and they are usually managed by whoever answered the phone.

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01  Plan

Route, venues, capacity, pricing and settlement terms.

02  Contract

Performance agreements, rider, recording rights and payment protection.

03  Commercialise

Tour sponsorship, content rights and merchandise.

04  Deliver

Advance, production coordination and post-tour settlement review.

Frequently asked

Questions about live & touring.

Do you act as a promoter?

No. We advise the artist and structure the terms. Promotion and ticketing stay with promoters and platforms.

How are private events priced?

By audience, location, set length, exclusivity and how much notice there is. The last factor moves price more than most artists realise.

What about payment risk?

Advance percentages, escrow where warranted, and clear cancellation terms. Most disputes in this market are payment disputes.

Also in Live & Touring

Related services.

Concert TouringElectronic & DJPrivate & WeddingCorporate Stages

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Talk to us about access and representation.

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