What this is

Paralympic athletes across track and field, shooting, badminton and swimming, and the accessibility mandates that should accompany the partnerships.

What it looks like in practice

  • Commercial positioning that leads with performance
  • Accessibility and inclusion mandate structuring
  • Speaking and corporate programme development
  • Brand education so partnerships are substantive

What you get

Deliverables, stated up front.

Included in scope

  • Positioning and commercial strategy
  • Accessibility mandate framework
  • Speaking programme
  • Brand partnership approach

Coverage

Where this applies.

Track & FieldShootingBadmintonSwimming

Market map

Who is active in this category.

Public market intelligence, not a representation list. Access and availability get verified per mandate.

Open in the map
Sumit Antil Para SportsDelhi · NationalDevendra Jhajharia Para SportsDelhi · NationalMariyappan Thangavelu Para SportsDelhi · NationalPraveen Kumar Para SportsDelhi · NationalNishad Kumar Para SportsDelhi · NationalSharad Kumar Para SportsDelhi · NationalDeepa Malik Para SportsDelhi · NationalBhavinaben Patel Para SportsDelhi · NationalManasi Girishchandra Joshi Para SportsDelhi · NationalSheetal Devi Para SportsDelhi · NationalRakesh Kumar Para SportsDelhi · NationalNavdeep Singh Para SportsDelhi · NationalAnkur Dhama Para Athletics / EmergingNorth India · National / EmergingTushar? Para Athletics / EmergingNorth India · National / Emerging

How we work on it

Inside Sports Talent.

Indian sport outside cricket is chronically under-commercialised. Olympic medallists, world championship finalists and national record holders regularly earn less from endorsement than mid-tier creators, largely because nobody is running a commercial strategy on their behalf.

See the full practice

01  Assess

Current commercial position, federation obligations and existing agreements.

02  Position

The story, the audience and the categories that genuinely fit.

03  Commercialise

Endorsement strategy, appearance pricing and long term partnerships.

04  Extend

Second act planning, foundation work and reputation protection.

Frequently asked

Questions about sports talent.

Do you handle contract negotiation with clubs or federations?

We advise on communication, commercial positioning and terms. Playing contracts should be negotiated by a licensed agent where the sport requires one.

Is this only for medallists?

No. Athletes with a compelling story and a defined audience can build meaningful commercial value without a podium finish.

What about para athletes?

A significant and badly served part of the market. Brands increasingly want these partnerships and rarely know how to find or structure them.

Also in Sports Talent

Related services.

CricketShootingOlympic DisciplinesChess & Mind SportMotorsportLeague SportEsports & GamingCoaches & Support Staff

Start here

Talk to us about access and representation.

Send a brief How we work