What this is

Paralympic athletes across track and field, shooting, badminton and swimming, and the accessibility mandates that should accompany the partnerships.

What it looks like in practice

  • Commercial positioning that leads with performance
  • Accessibility and inclusion mandate structuring
  • Speaking and corporate programme development
  • Brand education so partnerships are substantive

What you get

Deliverables, stated up front.

Included in scope

  • Positioning and commercial strategy
  • Accessibility mandate framework
  • Speaking programme
  • Brand partnership approach

Coverage

Where this applies.

Track & FieldShootingBadmintonSwimming

Market map

Who is active in this category.

Public market intelligence, not a representation list. Access and availability get verified per mandate.

Open in the map
Sumit Antil Para SportsDelhi · NationalDevendra Jhajharia Para SportsDelhi · NationalMariyappan Thangavelu Para SportsDelhi · NationalPraveen Kumar Para SportsDelhi · NationalNishad Kumar Para SportsDelhi · NationalSharad Kumar Para SportsDelhi · NationalDeepa Malik Para SportsDelhi · NationalBhavinaben Patel Para SportsDelhi · NationalManasi Girishchandra Joshi Para SportsDelhi · NationalSheetal Devi Para SportsDelhi · NationalRakesh Kumar Para SportsDelhi · NationalNavdeep Singh Para SportsDelhi · NationalAnkur Dhama Para Athletics / EmergingNorth India · National / EmergingTushar? Para Athletics / EmergingNorth India · National / Emerging

Frequently asked

Para Sport, in plain terms.

How should partnerships be framed?

Around athletic performance and specific expertise. Inspiration framing undervalues the athlete and dates quickly.

What should brands commit to beyond fees?

Accessibility improvements they can evidence. Association without substance is noticed.

Is speaking viable?

Very. It is often the most reliable income line available.

In more depth

Performance first, not charity.

See the whole practice

Framing decides the partnership

Partnerships framed around inspiration are short and poorly paid. Ones framed around performance and expertise are longer and worth more.

Brands want this and do not know how

Accessibility and inclusion commitments are real. Most brands lack any route to structuring a substantive partnership.

Speaking is a significant income line

Corporate demand for para-athlete speakers is strong and almost entirely unstructured.

Also in Sports Talent

Related services.

CricketShootingOlympic DisciplinesChess & Mind SportMotorsportLeague SportEsports & GamingCoaches & Support Staff

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