What this is
Farmer trust, rural distribution and government stakeholder work. An audience that does not read business dailies and does not trust marketing.
What you get
Where it sits
Twenty sector desks, because category fluency is not something you improvise.
Frequently asked
The ones your farmers actually speak, which is usually more granular than state language.
Increasingly, through video and vernacular platforms. Text-heavy digital does not.
Slower than urban categories. Season cycles set the pace and cannot be compressed.
Farmers adopt on the word of people they already trust. Communication that bypasses that layer to speak directly rarely converts.
Adoption follows visible proof on comparable land, not advertising. Programmes are built around demonstration plots and peer evidence.
Schemes, subsidies and cooperative relationships shape distribution more than consumer preference does.
Also in Sector Practices
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