What this is
Property launches, destination marketing and loyalty storytelling. Booking decisions are made on evidence from other travellers more than on brand claims.
What you get
Where it sits
Twenty sector desks, because category fluency is not something you improvise.
Frequently asked
Direct booking incentives, loyalty and enough brand recognition that people search for you by name rather than by category.
Six to nine months for trade, three for consumer.
Where the destination is the primary draw, considerably. Where it is not, focus on the property.
Booking decisions are made on aggregated traveller opinion. Managing that, by fixing what is criticised, outranks any campaign.
Trade coverage drives distribution and corporate business. Consumer coverage drives direct bookings. Both, sequenced.
Sustained discounting to fill rooms trains the market on price and is very hard to reverse.
Also in Sector Practices
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