The role

Someone who can hold hundreds of moving parts without losing a single deliverable, and who can tell genuine creator influence from an inflated follower count.

Core responsibilities

  • Own influencer campaigns from brief and strategy through creator identification, outreach, negotiation, contracting, content approvals, publishing and reporting.
  • Translate client objectives into creator-selection criteria covering category, audience, geography, platform, content style, credibility, engagement and commercial fit.
  • Build and maintain a high-quality influencer network across relevant sectors and creator tiers.
  • Develop relationships with influencers, talent managers, agencies, creator networks and other ecosystem partners.
  • Source creators at scale while maintaining quality and relevance.
  • Manage campaign budgets, commercial negotiations, deliverables, timelines, usage rights and payment coordination.
  • Create campaign trackers and ensure every creator's deliverables are documented and followed through.
  • Coordinate briefs, scripts, references, product dispatches, approvals, revisions and posting schedules.
  • Monitor live campaigns and intervene quickly when deliverables, quality or timelines are at risk.
  • Track reach, impressions, views, engagement, engagement rate, clicks, conversions and cost efficiency as applicable.
  • Prepare campaign reports with meaningful interpretation rather than raw numbers.
  • Identify high-performing creators and build long-term relationships that improve campaign efficiency over time.

Network and experience expectations

  • Experience handling meaningful or large-scale influencer campaigns is strongly preferred.
  • Existing relationships across a broad creator ecosystem are highly valuable.
  • A network of 1,000+ relevant influencers across multiple sectors is a strong advantage, though quality, recency and usefulness matter more than raw size.
  • Should be able to demonstrate actual campaigns managed, including scale, creator count, budgets and outcomes where disclosure is permitted.
  • Strong understanding of Instagram, YouTube and other relevant creator platforms.
  • Ability to distinguish genuine creator influence from inflated follower counts, weak engagement or poor audience fit.

Ideal candidate

  • 3+ years in influencer marketing, creator partnerships, talent management, digital marketing or agency experience preferred.
  • Strong negotiator with excellent communication and follow-up discipline.
  • Commercially aware and comfortable working with campaign budgets and deadlines.
  • Highly organised, capable of managing hundreds of moving parts without losing track of individual deliverables.
  • Relationship-oriented without compromising campaign standards.

How success is measured

  • Campaigns delivered on time with agreed creator participation and deliverables.
  • Strong creator-brand fit and commercially sensible negotiations.
  • Healthy creator response rates and a growing network of reliable creators.
  • Campaign performance against agreed KPIs.
  • Minimal last-minute failures, missed posts, incomplete deliverables or avoidable escalations.

Expected in every role at Influence

  • Ownership. Take responsibility from brief to final output, including follow-ups and corrections.
  • Output orientation. Work against clear deliverables, deadlines, quality standards and client expectations.
  • Speed with judgement. Move quickly without compromising brand quality or creating avoidable errors.
  • Attention to detail. Catch inconsistencies in design, copy, video, communication, timelines and execution before delivery.
  • Adaptability. Work across different industries, personalities, brands, formats and campaign requirements.
  • Collaboration. Coordinate effectively with founders, brand managers, PR teams, designers, creators, clients and vendors.
  • Professional discipline. Maintain punctuality, confidentiality, responsiveness and reliable follow-through.
  • Learning velocity. Keep up with evolving platforms, formats, tools, creator ecosystems and AI-enabled workflows.

Apply

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