What this is

Twenty four hour command with a single decision owner. Monitoring, stakeholder sequencing, statements and the judgement about when not to comment.

What it looks like in practice

  • Command structure activated with one decision owner
  • Continuous monitoring across media, social and search
  • Stakeholder sequencing so no group learns from the news
  • Statement drafting and spokesperson support

What you get

Deliverables, stated up front.

Included in scope

  • Activated command structure
  • Live monitoring and situation reports
  • Statements and stakeholder communications
  • Daily decision log

Where it sits

Part of Crisis & Issues Management.

Preparation, simulation and command during the worst week.

See the whole practice

How we work on it

Inside Crisis & Issues Management.

Preparation, simulation and command through the worst week. The determining factor in how a crisis resolves is almost never the quality of the statement. It is whether the decision structure existed before the phone rang.

See the full practice

01  Preparedness

Scenario library, holding statements, escalation tree and spokesperson set.

02  Simulation

Live drills with the board and executive team under time pressure.

03  Response

Twenty four hour command, monitoring, stakeholder sequencing and statements.

04  Recovery

Standing rebuild programme, evidence of change and long term measurement.

Frequently asked

Questions about crisis & issues management.

What counts as a crisis?

Anything that threatens licence to operate, safety, financial standing or senior leadership. Operational problems that stay operational are issues, not crises, and they get a different response.

Can you be available at any hour?

Retained clients get a number answered around the clock. That is the point of a retainer in this area.

Should we always say something?

No. Sometimes commenting extends a story that would otherwise close. That judgement is the value, and it should be made against a prepared framework rather than in the moment.

Also in Crisis & Issues Management

Related services.

PreparednessSimulationRecovery

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