What this is
Twenty four hour command with a single decision owner. Monitoring, stakeholder sequencing, statements and the judgement about when not to comment.
What you get
Where it sits
Preparation, simulation and command during the worst week.
Frequently asked
Retained clients have a number answered around the clock. That is the point of a retainer in this area.
Intensive for three to seven days, tapering over two to three weeks. Recovery is a separate programme.
For anything touching safety, integrity or licence to operate, yes. Delegating those reads as avoidance.
Employees, customers, regulators, investors and press need to hear in a deliberate order. Groups that learn from the news react worse than groups told directly.
Continuous reading of media, social and search tells you whether the story is spreading, plateauing or mutating, and that determines whether to speak again.
Commenting can extend a story that would otherwise close. That judgement is the value of having counsel in place, and it should be made against a prepared framework.
Also in Crisis & Issues Management
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