What this is
Rebuilding standing after the news cycle moves on. A separate programme to incident response, measured in quarters rather than days.
What you get
Where it sits
Preparation, simulation and command during the worst week.
How we work on it
Preparation, simulation and command through the worst week. The determining factor in how a crisis resolves is almost never the quality of the statement. It is whether the decision structure existed before the phone rang.
Scenario library, holding statements, escalation tree and spokesperson set.
Live drills with the board and executive team under time pressure.
Twenty four hour command, monitoring, stakeholder sequencing and statements.
Standing rebuild programme, evidence of change and long term measurement.
Frequently asked
Anything that threatens licence to operate, safety, financial standing or senior leadership. Operational problems that stay operational are issues, not crises, and they get a different response.
Retained clients get a number answered around the clock. That is the point of a retainer in this area.
No. Sometimes commenting extends a story that would otherwise close. That judgement is the value, and it should be made against a prepared framework rather than in the moment.
Also in Crisis & Issues Management
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