What this is
Rebuilding standing after the news cycle moves on. A separate programme to incident response, measured in quarters rather than days.
What you get
Where it sits
Preparation, simulation and command during the worst week.
Frequently asked
Two to six quarters depending on severity and on whether the underlying cause was genuinely fixed.
Lawful reporting cannot. It can be outranked over time by substantive published material. Anyone promising removal is not being honest.
Once there is something evidenced to say. Returning to normal communication too early reads as having moved on without having changed.
Recovery cannot be measured without knowing where you started, which is one reason the reputation audit matters before anything goes wrong.
Stakeholders discount statements about lessons learned. They respond to visible structural change with dates attached.
Coverage of an incident outranks everything else for months. Rebuilding page one is slow, lawful work and it matters more than most executives expect.
Also in Crisis & Issues Management
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