What this is

Stand up, sketch, improv and comedy writing across English, Hindi and regional circuits. Comedy carries higher reputational volatility than any other performance category and needs it managed.

What it looks like in practice

  • Special production, release and platform strategy
  • Touring economics and route planning
  • Brand partnership fit given comedic risk
  • Content risk assessment and preparedness

What you get

Deliverables, stated up front.

Included in scope

  • Special and release strategy
  • Tour plan and economics
  • Brand fit and risk assessment
  • Issues preparedness

Coverage

Where this applies.

Stand UpSketch & DigitalImprovRoast & PanelComedy TouringWriters Room

Market map

Who is active in this category.

Public market intelligence, not a representation list. Access and availability get verified per mandate.

Open in the map
Vir Das Comedy / Stand-up / SketchMumbai · NationalZakir Khan Comedy / Stand-up / SketchMumbai · NationalKenny Sebastian Comedy / Stand-up / SketchMumbai · NationalBiswa Kalyan Rath Comedy / Stand-up / SketchMumbai · NationalKunal Kamra Comedy / Stand-up / SketchMumbai · NationalAtul Khatri Comedy / Stand-up / SketchMumbai · NationalAbhishek Upmanyu Comedy / Stand-up / SketchMumbai · NationalAnubhav Singh Bassi Comedy / Stand-up / SketchMumbai · NationalAakash Gupta Comedy / Stand-up / SketchMumbai · NationalSamay Raina Comedy / Stand-up / SketchMumbai · NationalPranit More Comedy / Stand-up / SketchMumbai · NationalRahul Subramanian Comedy / Stand-up / SketchMumbai · NationalAishwarya Mohanraj Comedy / Stand-up / SketchMumbai · NationalApoorva Mukhija Comedy / Stand-up / SketchMumbai · NationalRohan Joshi Comedy / Stand-up / SketchMumbai · NationalAshish Shakya Comedy / Stand-up / SketchMumbai · NationalSahil Shah Comedy / Stand-up / SketchMumbai · NationalSumukhi Suresh Comedy / Stand-up / SketchMumbai · NationalAditi Mittal Comedy / Stand-up / SketchMumbai · NationalUrooj Ashfaq Comedy / Stand-up / SketchMumbai · National

How we work on it

Inside Entertainment Talent.

India does not have one entertainment industry. It has a dozen language industries with separate economics, separate star systems and separate press, plus a streaming layer that cuts across all of them. Counsel that treats Hindi cinema as the default gets regional talent the wrong deals.

See the full practice

01  Position

Where this career sits, what it should be known for, and the gap between the two.

02  Commercial map

Endorsement, appearance, equity and content opportunities, with realistic pricing.

03  Negotiate

Terms, usage rights, exclusivity and conflict management.

04  Protect

Reputation, personality rights and long term positioning.

Frequently asked

Questions about entertainment talent.

Do you replace a talent manager?

No. We work alongside management on positioning, commercial strategy and reputation. Day to day bookings and diary stay with the manager.

Do you work with new talent?

Yes, where there is a genuine reason to build. Early positioning is cheaper and more effective than repositioning later.

What about conflicts?

We maintain a conflicts register and disclose before accepting a mandate. We do not act for a brand and its talent in the same negotiation.

Also in Entertainment Talent

Related services.

FilmTelevision & StreamingMusicClassical & InstrumentalDance & ChoreographyTheatre & StageCulinaryEndorsements & VoiceModels & PageantryFashion Design

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Talk to us about access and representation.

Send a brief How we work