What this is

Scripted and unscripted series, streaming originals, hosts, anchors and format IP. Streaming created a second route to national recognition that theatrical stardom no longer monopolises.

What it looks like in practice

  • Streaming versus broadcast positioning
  • Host and anchor personal brand building
  • Format IP ownership and licensing
  • Cross-platform recognition strategy

What you get

Deliverables, stated up front.

Included in scope

  • Positioning and platform strategy
  • Host brand programme
  • Format IP assessment
  • Commercial opportunity map

Coverage

Where this applies.

Streaming OriginalsScripted SeriesReality & Non FictionHosts & AnchorsDaily DramaFormat IP

Market map

Who is active in this category.

Public market intelligence, not a representation list. Access and availability get verified per mandate.

Open in the map
Karan Johar Hosts / Anchors / VJsMumbai · NationalManish Paul Hosts / Anchors / VJsMumbai · NationalRannvijay Singha Hosts / Anchors / VJsMumbai · NationalRohit Shetty Hosts / Anchors / VJsMumbai · NationalJay Bhanushali Hosts / Anchors / VJsMumbai · NationalMadhur Bhandarkar Hosts / Anchors / VJsMumbai · NationalMini Mathur Hosts / Anchors / VJsMumbai · NationalMandira Bedi Hosts / Anchors / VJsMumbai · NationalShibani Dandekar Hosts / Anchors / VJsMumbai · NationalNikhil Chinapa Hosts / Anchors / VJsMumbai · NationalVJ Anushka Hosts / Anchors / VJsMumbai · NationalRaghu Ram Hosts / Anchors / VJsMumbai · NationalRajiv Lakshman Hosts / Anchors / VJsMumbai · NationalSiddharth Kannan Hosts / Anchors / VJsMumbai · NationalSairee Chahal Hosts / Anchors / VJsMumbai · NationalRicha Anirudha Hosts / Anchors / VJsMumbai · NationalRajeev Masand Hosts / Anchors / VJsMumbai · NationalSushant Divgikar Hosts / Anchors / VJsMumbai · NationalPratibha Ranta Emerging TV / Reality / Creator TalentMumbai · EmergingChandni Bainz Emerging TV / Reality / Creator TalentMumbai · Emerging

How we work on it

Inside Entertainment Talent.

India does not have one entertainment industry. It has a dozen language industries with separate economics, separate star systems and separate press, plus a streaming layer that cuts across all of them. Counsel that treats Hindi cinema as the default gets regional talent the wrong deals.

See the full practice

01  Position

Where this career sits, what it should be known for, and the gap between the two.

02  Commercial map

Endorsement, appearance, equity and content opportunities, with realistic pricing.

03  Negotiate

Terms, usage rights, exclusivity and conflict management.

04  Protect

Reputation, personality rights and long term positioning.

Frequently asked

Questions about entertainment talent.

Do you replace a talent manager?

No. We work alongside management on positioning, commercial strategy and reputation. Day to day bookings and diary stay with the manager.

Do you work with new talent?

Yes, where there is a genuine reason to build. Early positioning is cheaper and more effective than repositioning later.

What about conflicts?

We maintain a conflicts register and disclose before accepting a mandate. We do not act for a brand and its talent in the same negotiation.

Also in Entertainment Talent

Related services.

FilmComedyMusicClassical & InstrumentalDance & ChoreographyTheatre & StageCulinaryEndorsements & VoiceModels & PageantryFashion Design

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Talk to us about access and representation.

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