What this is

Chefs, restaurateurs, food writers and mixologists building a name brand beyond the pass. The name frequently outlives the restaurant and should be structured to do so.

What it looks like in practice

  • Personal brand distinct from the restaurant
  • Cookbook, television and content opportunities
  • Consulting, product and licensing revenue
  • Critic and food media relationships

What you get

Deliverables, stated up front.

Included in scope

  • Personal brand positioning
  • Media and publishing plan
  • Licensing and consulting strategy
  • Critic relationship programme

Coverage

Where this applies.

ChefsRestaurateursFood WritersMixologistsCulinary Television

Market map

Who is active in this category.

Public market intelligence, not a representation list. Access and availability get verified per mandate.

Open in the map
Ranveer Brar Chefs / Food PersonalitiesMumbai · NationalVikas Khanna Chefs / Food PersonalitiesMumbai · NationalSanjeev Kapoor Chefs / Food PersonalitiesMumbai · NationalKunal Kapur Chefs / Food PersonalitiesMumbai · NationalPankaj Bhadouria Chefs / Food PersonalitiesMumbai · NationalRitu Dalmia Chefs / Food PersonalitiesMumbai · NationalVineet Bhatia Chefs / Food PersonalitiesMumbai · NationalManish Mehrotra Chefs / Food PersonalitiesMumbai · NationalGaggan Anand Chefs / Food PersonalitiesMumbai · NationalGarima Arora Chefs / Food PersonalitiesMumbai · NationalPrateek Sadhu Chefs / Food PersonalitiesMumbai · NationalVicky Ratnani Chefs / Food PersonalitiesMumbai · NationalSaransh Goila Chefs / Food PersonalitiesMumbai · NationalPooja Dhingra Chefs / Food PersonalitiesMumbai · NationalRadhika Khandelwal Chefs / Food PersonalitiesMumbai · NationalThomas Zacharias Chefs / Food PersonalitiesMumbai · NationalShivesh Bhatia Chefs / Food PersonalitiesMumbai · NationalNandita Iyer Chefs / Food PersonalitiesMumbai · NationalKunal Vijayakar Chefs / Food PersonalitiesMumbai · National

How we work on it

Inside Entertainment Talent.

India does not have one entertainment industry. It has a dozen language industries with separate economics, separate star systems and separate press, plus a streaming layer that cuts across all of them. Counsel that treats Hindi cinema as the default gets regional talent the wrong deals.

See the full practice

01  Position

Where this career sits, what it should be known for, and the gap between the two.

02  Commercial map

Endorsement, appearance, equity and content opportunities, with realistic pricing.

03  Negotiate

Terms, usage rights, exclusivity and conflict management.

04  Protect

Reputation, personality rights and long term positioning.

Frequently asked

Questions about entertainment talent.

Do you replace a talent manager?

No. We work alongside management on positioning, commercial strategy and reputation. Day to day bookings and diary stay with the manager.

Do you work with new talent?

Yes, where there is a genuine reason to build. Early positioning is cheaper and more effective than repositioning later.

What about conflicts?

We maintain a conflicts register and disclose before accepting a mandate. We do not act for a brand and its talent in the same negotiation.

Also in Entertainment Talent

Related services.

FilmTelevision & StreamingComedyMusicClassical & InstrumentalDance & ChoreographyTheatre & StageEndorsements & VoiceModels & PageantryFashion Design

Start here

Talk to us about access and representation.

Send a brief How we work